廣州，2024年7月8日 盛大開(kāi)幕的第26屆中國(guó)建博會(huì)（廣州），意庫(kù)馬藝術(shù)涂料以其標(biāo)志性的“狂野的意庫(kù)馬”主題展廳，再次引領(lǐng)行業(yè)風(fēng)尚，將藝術(shù)與材料的無(wú)限可能呈現(xiàn)給全球觀眾。意庫(kù)馬，作為意大利原裝原罐高端藝術(shù)涂料的領(lǐng)軍品牌，在這場(chǎng)建筑與裝飾行業(yè)的年度盛事中，展示了品牌對(duì)于“狂野”概念的獨(dú)到解讀和全新詮釋?zhuān)瑸槊课粎⒂^者奉上一場(chǎng)視覺(jué)與心靈的雙重盛宴。

Guangzhou, July 8, 2024 — At the grand opening of the 26th China International Building and Decoration Fair (CIBDF) in Guangzhou today, Ecoart, the premium Italian art paint brand, once again leads the industry trend with its iconic "Wild Ecoart" themed exhibition hall, showcasing the infinite possibilities of art and materials to a global audience. As a leading brand of high-end art paints imported directly from Italy, Ecoart presents its unique interpretation and new take on the concept of "wildness" at this annual event for the building and decoration industry, offering every visitor a feast for both the eyes and the soul.

△意庫(kù)馬總部執(zhí)行總裁弗朗切斯科·帕拉佐先生與意庫(kù)馬（中國(guó)）CEO項(xiàng)興浩先生展會(huì)合影

1設(shè)計(jì)理念與品牌遠(yuǎn)景

  意庫(kù)馬展廳的設(shè)計(jì)理念根植于對(duì)“狂野”的深刻理解與重新詮釋?zhuān)荚谔剿魉囆g(shù)與材料之間交融碰撞的無(wú)限可能。品牌邀請(qǐng)每一位訪客成為這場(chǎng)藝術(shù)探索的探險(xiǎn)家，步入一個(gè)超越現(xiàn)實(shí)的創(chuàng)意空間，感受意庫(kù)馬所傳遞的品牌價(jià)值與無(wú)限機(jī)遇。

The ITALIA showroom's design philosophy is anchored in a profound reinterpretation of "wildness", dedicated to exploring the infinite possibilities of fusion and impact between art and materials. The brand beckons every visitor to transform into an explorer of this artistic odyssey, stepping into a space of creativity that transcends the realms of reality, where one can truly experience the brand values and boundless opportunities communicated by ITALIA.

2全球首發(fā)產(chǎn)品：陶泥·萊切石

  展會(huì)期間，意庫(kù)馬意大利總部CEO Francesco Palazzo先生隆重推出了一款全球首發(fā)產(chǎn)品——陶泥·萊切石。這款涂料的靈感源自意大利南部迷人海濱城市萊切，以其天然陶泥石灰基底和特殊礦物添加，賦予墻面自然的質(zhì)感與微妙的光澤，仿佛萊切古城在陽(yáng)光下的溫柔呼吸，彰顯出意庫(kù)馬對(duì)自然美的獨(dú)特追求與表達(dá)。

During the exhibition, Mr. Francesco Palazzo, the CEO of ITALIA Art Coatings' Italian headquarters, proudly unveiled a global first: the Terracotta Lecce Stone. Inspired by the beguiling seaside town of Lecce in Southern Italy, this coating harnesses the natural essence of terracotta and lime, enriched with proprietary mineral additives. It imparts onto walls a texture that echoes the natural touch of the earth and a subtle luster reminiscent of Lecce's ancient stones basking gently in the sunlight. This embodies ITALIA Art Coatings' singular quest and articulation of natural beauty.

“ 一匹陶泥萊切石之馬，承載意大利風(fēng)情，獻(xiàn)禮意庫(kù)馬

它，跨越海洋的禮物，凝聚了意大利總部對(duì)意庫(kù)馬的深情厚誼

將意大利的靈魂帶入每一個(gè)意庫(kù)馬空間 ”

3堅(jiān)持參展與市場(chǎng)策略

  面對(duì)行業(yè)內(nèi)外部環(huán)境的挑戰(zhàn)，意庫(kù)馬（中國(guó)）CEO項(xiàng)興浩先生表示，盡管今年部分企業(yè)選擇退出廣州建博會(huì)，但意庫(kù)馬自2020年首次亮相以來(lái)，始終堅(jiān)定地站在這個(gè)舞臺(tái)上。意庫(kù)馬相信，這一平臺(tái)不僅是品牌實(shí)力與信心的展示窗口，也是與業(yè)界同仁及廣大消費(fèi)者深度互動(dòng)、共同成長(zhǎng)的寶貴機(jī)會(huì)。2024年，意庫(kù)馬視此次參展為品牌乘風(fēng)破浪、穩(wěn)健增長(zhǎng)的新起點(diǎn)，旨在深化市場(chǎng)布局，攜手經(jīng)銷(xiāo)商伙伴共創(chuàng)輝煌。

Confronted with challenges from both inside and outside the industry, Mr. Xiang Xinghao, CEO of ITALIA China, stated that despite some companies opting out of this year's Canton Fair for Building Materials, ITALIA has remained steadfast on this stage since its debut in 2020. The company firmly believes that this platform serves not only as a showcase for brand strength and confidence but also as a valuable opportunity for deep engagement and mutual growth with industry peers and a broad consumer base. Viewing the participation in 2024 as a fresh start for the brand to weather storms and achieve steady growth, ITALIA aims to deepen its market presence and forge ahead to brilliance in collaboration with its dealer partners.

4全渠道深耕賦能經(jīng)銷(xiāo)商

  2024年上半年，意庫(kù)馬通過(guò)全渠道矩陣營(yíng)銷(xiāo)模式深度賦能經(jīng)銷(xiāo)商，線上打造了由短視頻與直播電商構(gòu)成的全網(wǎng)品牌矩陣，構(gòu)建了超過(guò)1000個(gè)矩陣賬號(hào)，有效提升了品牌曝光度，為全國(guó)門(mén)店引流。線下，則實(shí)施“保姆式”幫扶計(jì)劃，提供一站式的“無(wú)憂式”輔導(dǎo)培訓(xùn)，全力支持經(jīng)銷(xiāo)商市場(chǎng)拓展，意庫(kù)馬做最懂經(jīng)銷(xiāo)商扶持的藝術(shù)漆品牌。

In the first half of 2024, ITALIA empowered its dealers through an omnichannel matrix marketing strategy. Online, it crafted a comprehensive brand matrix featuring short videos and livestream e-commerce, establishing over 1,000 matrix accounts which significantly increased brand visibility and directed traffic to stores nationwide. Offline, the company rolled out a "nanny-style" support program, offering one-stop "worry-free" coaching and training, fully backing the dealers' market expansion efforts.ITALIA positions itself as the most dealer-savvy art paint brand, deeply committed to supporting its distributors.

  意庫(kù)馬在2024年中國(guó)建博會(huì)（廣州）上的精彩亮相，不僅彰顯了品牌在全球藝術(shù)涂料市場(chǎng)的領(lǐng)導(dǎo)地位，也預(yù)示著其在中國(guó)市場(chǎng)持續(xù)深耕的決心與信心。意庫(kù)馬，正以“狂野”的姿態(tài)，引領(lǐng)藝術(shù)涂料行業(yè)的未來(lái)趨勢(shì)，開(kāi)啟一段全新的品牌傳奇。

ITALIA's impressive presentation at the 2024 China Building Expo (Guangzhou) not only solidified its leadership in the global art coatings market but also signalled its unwavering determination and confidence to further cultivate the Chinese market. Embracing a "wild" spirit, ITALIA is setting the course for future trends in the art coatings industry.